Sometimes a person’s just in the mood to pop into an H&M store without feeling bad about it. Bad in the sense that there might be a whole fast + fashion = evil for planet. But a crazy-good thing seems to be happening now that human’s are paying a little more attention to how the fashion industry can really F*CK with our galaxy. (Not to be a downer, but here are a few documentaries that drive the point home about how staying on trend is slaying the world.)
Anyhoo… about that crazy-good thing: H&M, a brand better known for grab&go&dispose fashion is working hard to bring consumers some peace of mind and the globe some relief. And honestly I’ve had some H&M pieces that have really lasted, so to me it wasn’t the disposability factor of the pieces as much as how responsible they were in the making of them. But their Conscious line has over 2,000 (when I just checked) pretty great pieces and for good prices, so I’m throwing a few down here that range from affordable staples to cool looks. (And side note: You can drop off clothes at the store—any brand—and they’ll do positive, remake/remodel like things with it. Read here.)

Maybe this dress looks slightly like a bathrobe, but it’s in breathable cotton and I think it’s a pretty festive color scheme. With some funky shoes and accessories, this could be fun and literally cool for when you’re stepping from an outside steamy dog-day summer (sleeves pushed up) to an inside super-AC’d moment (sleeves down).

I’m not going to lie to you: I’m experiencing a pretty solid obsession with jumpsuits (or boilersuits or coveralls, or whatever the hell you want to call them) right now. Ever since my friend Elizabeth generously told me where she’d bought the one she was wearing a year-or-so ago—and then I went online and bought one in every color—I’ve had to stick to only purchasing those I can find for under $100 and from thrift stores. They’re usually mixed in with the long dresses, so I always beeline for that section. I’m also probably going to have to institute a one in/one out mandate soon if I can’t stop buying them. (Or maybe there’s a meeting somewhere for people like me. “Hi, I’m Lauren, and I’m, er, addicted to the jumpsuit.”)
So the one above is really fabulous, don’t you think? Who doesn’t love a denim one piece that isn’t for toddlers? Honestly, I couldn’t resist. (Dennis, darling,I’ll build more shelves.) That’s it. All I’ve got on this particular piece of clothing before I start writing poems to it or some such.

I’m always looking for a good pair of cargo pants that aren’t all: Hey, look at me, I have a million pockets and some shiny snaps and are so baggy it doesn’t even look like there’s a body inside. These look basic, form-fitting, and are on sale. Excellent.

And since it’s a zillion degrees most everywhere right now, a few of these in different colors would come in very handy.

I’m absolutely a sucker for a lightweight long-sleeve, slouchy situation in the shirt department. This? Hell, yeah!

And I particularly like the little button elements on the sleeves here.
So there…a whole array of good looks from a place that’s working hard to change its reputation. I’m feeling the distinct impression that other so-called fast-fashion places will be soon following suit if they want to stay hanging with the cool kids (or at least not be blamed for helping heat up the planet). If you’re going to rock the H&M though, I’d suggest sticking with the Conscious brand so they know how much they’re appreciated.
Is there a brand you wish were more eco-conscious? Or maybe a brand you thought was, but are disappointed to learn aren’t? (I’m looking at you Muji.) Here’s how you can check if a fashion brand you like is working from an eco-centric place: Good On You is an excellent site that tracks brands by name and category, plus have a lot of fine articles about things like laundry soap, “The Ethical Guide to Dressing Like a Parisienne,” and so on.
Thanks for reading and go forth in fine fashion and forward thinking.
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